BELLACURES

OBJECTIVES
• Position brand as the premier, high-end, hip nail salon in Los Angeles and Dallas
• Create a consistent flow of press mentions for the brand
• Work with social media influencers to get mentions of the brand on Instagram, the company's social focus

STRATEGY
• Continually told the story of the brand’s unique viewpoint in business stories and by coming up with new press-worthy services and expert advice press releases
• Worked with bloggers and social media stars to offer complimentary services at the salon
• Developed unique social media ideas like #ManiMondays where Bellacures visits popular and trendy businesses like Stone Cold Fox, For Love and Lemons, Sonix, Luv AJ, to give manicures to their employees in exchange for social media coverage

RESULT HIGHLIGHTS
• Stories on the brand’s uniqueness and how it was developed consistently featured in business stories in Forbes, Success Magazine, Career Contessa, Glitter Guide, among others.
• The conceptualized “Spiritual Awakening Pedicure” which consisted of an amped up pedicure combined with new age mind-body healing techniques resonated with the West Coast audience securing over 30 million impressions in the Hollywood Reporter, Byrdie, Los Angeles Times, Haute Living, famed YouTuber’s Clevver Style’s Beauty Trippin’ and more.
• Secured mentions for the brand on Instagram with major social media influencers like @songofstyle, @thriftsandthreads, @alwaysjudging, @weworewhat, @laurenbushnell, @maraferreira, @walkinwonderland, @tayehansberry, @michelletakeaim, @eatsleepwear and more

FGPR_CaseStudy_TheCenter.jpg