CITY WINERY

OBJECTIVES
• Create a national awareness of the City Winery brand within both the live music, food & wine and hospitality industry
• Develop consistent messaging throughout all of the City Winery venues to assist with the expansion from two locations to six
• Tell the business story behind the success of the brand

STRATEGY
• Highlighted all assets of City Winery to create the “perfect storm” for features in many different types of consumer media
• Oversaw and assisted local PR teams for openings and ensure that the right media was targeted and the correct messaging communicated
• Developed and designed format for the press materials that can be used for each venue to ensure consistency visually

RESULT HIGHLIGHTS
• Secured major business stories in high-level outlets including the The New York Times, Inc. Magazine, Forbes, Fortune, MSNBC, Bloomberg Businessweek and more
• Assisted with five new venue openings including the first off-shoot of City Winery called City Vineyard on Pier 26 in NYC.
• Upwards of 100 million media impressions were garnered off of the opening of City Vineyard with media including The New York Times, New York Magazine, Eater, New York Post, and more

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