- FGPR was hired as the agency of record to expand the profile of this unique restaurant concept into new cities.
- FGPR crafted the story of the new concept by using the expertise and reputation of the owner, Michael Dorf.
- FGPR secured major business stories in high-level outlets including the New York Times, Inc. Magazine, Forbes, Bloomberg Businessweek and more.
- FGPR also honed media efforts to highlight City Winery’s expert winemaking abilities.
- FGPR ensured that every opening was met by a platform of local buzz and worked to highlight performers at the venue to keep the story alive.