DR. DAVID BANK

THE CENTER FOR DERMATOLOGY

OBJECTIVES
• Position Dr. David E. Bank as the country’s most prominent expert on all things cosmetic dermatology related
• Drive traffic to The Center for Dermatology, Dr. David Bank’s office

STRATEGY
• Leveraged Dr. Bank’s knowledge of skincare and beauty to service press releases with new and interesting angles
• Invited editors to Dr. Bank’s office to experience for themselves his hand at innovative beauty treatments
• Rode off of the latest beauty trends to pitch his commentary and point of view

RESULT HIGHLIGHTS
• Developed long standing relationships with major magazines which led to asks to be a resident expert at some of the biggest magazines on newsstands
• Dr. Bank’s name appeared consistently in major publications including Self, Redbook, Marie Claire, Allure, Glamour, Health, online such Glo.com, Refinery29, and more
• Dr. Bank appeared on various television shows including The Today Show, among others
• Received over 750,000,000 impressions in just one quarter

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