- FGPR was the agency of record for FusionBeauty tasked with introducing several new products and creating celebrity alignments to create buzz.
- FGPR created a “Sexy Science Fair” to introduce the editors, writers and reporters to the scientific breakthroughs behind the new products.
- FGPR negotiated a PR heavy endorsement deal with Kim Kardashian to become the face of Fusion Beauty’s key products, which resulted in hundreds of thousands of purchases in key markets as well as over 50 million press impressions.