Expanding the Hpnotiq Consumer Base
- FGPR helped expand Hpnotiq’s core audience by positioning it as a special occasion liqueur by recommending partnerships and endorsements in order to own the wedding platform.
- In addition to core media outreach, FGPR placed Hpnotiq in TV segments, newspapers and bridal guides in order to target brides and brides-to-be directly.
- FGPR negotiated an ownable platform at The Wedding Salon, a luxury trade show event in New York, Miami, and Los Angeles in which the “Something Blue” cocktail was featured prominently to trade show attendees and media.
- A successful partnership created with bride-to-be Ana Ortiz from the hit program “Ugly Betty” resulted in top tier media placements valued at roughly $1,000,000 in advertising value.