HPNOTIQ

OBJECTIVES
• Expand Hpnotiq’s core audience to skew more to females • Create consistent press opportunities for the brand

STRATEGY
• Utilized the “Something Blue” concept as a platform to make Hpnotiq a popular wedding cocktail
• Developed “Girls Night Out” programs featuring Hptoniq
• Positioned the brand as a special occasion liqueur by recommending partnerships and endorsements
• Negotiated an own-able platform at The Wedding Salon, a luxury trade show event in New York, Miami, and Los Angeles in which the “Something Blue” cocktail was featured prominently to trade show attendees and media

RESULT HIGHLIGHTS
• Created a successful partnership with bride-to-be Ana Ortiz from the hit program “Ugly Betty” that resulted in top tier media placements valued at more than $1million in advertising value
• The brand was featured at the Sundance Film Festival, Bridgehampton Polo, among others
• Secured hundreds of features in that trades as well as lifestyle based publications including Brides, Bridal Guide, Daily New, People, In Touch, OK!, Extra, etc.
• Over 500 million impressions secured for the brand

hpnotiq.com

 

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