NICHE MEDIA

FGPR was the agency of record for Niche Media through three company transitions for over ten years.

OBJECTIVES
•  Position Niche Media’s portfolio of magazines as trendsetting, community leaders within their respective markets
•  Ensure the company's interests are served in the consumer and trade public relations arenas both locally and nationally
•  Maintain positive word of mouth about the print market as the digital age progresses

STRATEGY
•  Created a buzz around each issue launch, identifying the highlights to pitch for regional and national media
•  Touted business accomplishments such as new advertisers and interesting marketing campaigns to highlight the magazine’s successes to the advertising community
•  Generated excitement within the media before and after all magazine events, including cover parties and award shows
•  Ensured media coverage includes both the magazine and it’s advertising partners

RESULT HIGHLIGHTS
•  Issue impressions averaged 50,000,000 in both local and national print, broadcast and online media
•  Event coverage averaged 75,000,000 per event, with extensive coverage in major outlets such as Access Hollywood,
Entertainment Tonight, People, The Wall Street Journal, The New York Post, Associated Press, etc.

•  Business and industry focused stories placed in top-tier media outlets including Forbes, Businessweek, The New York Times, The Wall Street Journal and Advertising Age.

 

nichemediallc.com

 

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