- FGPR was hired to launch a DNA based skincare line from a previously unknown doctor in Texas, Dr. Ruthie Harper.
- To maximize costs, FGPR introduced the brand and Dr. Ruthie Harper at desksides in New York City with beauty editors from Vogue, Harpers Bazaar, Shape, In Style, reporters from national morning shows such as Good Morning America, bloggers and more.
- By focusing on the scientific breakthrough behind the line, FGPR was able to elevate Dr. Ruthie Harper’s profile and produce high-level media placements on television, print magazines, newspapers and online outlets.