SKINSHIFT

OBJECTIVES
• Launch a DNA based skincare line from a previously unknown doctor in Texas, Dr. Ruthie Harper
• Attract and appeal to a larger company to acquire her skincare line

STRATEGY
• Developed Dr. Harper’s profile with the media as an expert in skincare • Utilized the science behind the new products to create excitement about the line

RESULT HIGHLIGHTS
• Introduced the brand and Dr. Ruthie Harper at desksides in New York City with beauty editors from Vogue, Harpers Bazaar, Shape, InStyle, reporters from national morning shows such as Good Morning America, bloggers and more
• Elevated Dr. Ruthie Harper’s profile and produced high-level media placements on Good Morning America, New York Times, The Doctors, Women’s World, OK! Magazine, Beauty Launchpad, and more
• As a result of all of the buzz, the company was sold within 3 years of launch

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