- FGPR was tasked with introducing TheBroot, an organic hair bar that treats tresses with fresh fruits and organic foods.
- FGPR focused on bridging the gap between the new concepts in service bars, the beauty industry and the societal health craze.
- A high profile opening party resulted in so much hype TheBroot had a line of over 200 people on Montana Boulevard throughout the day.
- Over 20 million print, broadcast and online media impressions in outlets including Good Morning America, The Today Show, Allure, Huffington Post and more were garnered in under six months.