How the Best Beauty PR Agency Gets a Brand Featured in Top Magazines
Let’s face it—getting your beauty brand into a major magazine isn’t about luck. You need the right words, good timing, and the right people spreading the word about you. That’s where we come in.
We’re Fox Greenberg Public Relations, a PR team based in NYC. And when beauty brands ask us how to get into magazines like Allure, Vogue, or Elle, we’ve got answers—and a track record to back it up.
Whether you're a small indie skincare line or a full glam cosmetics brand, getting noticed by editors is possible. Let us show you how the Best Beauty PR Agency actually does it.
Table of Contents
1. What Editors Are Really Looking For
2. Why Magazine Features Still Matter
3. Our PR Process (Behind the Scenes)
4. Real Results: What PR Can Do for Your Brand
5. How We Pitch Like Pros
6. Your Next Steps with Fox Greenberg
What Editors Are Really Looking For
Beauty editors are pitched hundreds of times a week—so what makes them say yes?
They want products that:
• Are new or innovative
• Solve a real skincare or makeup concern
• Fit their audience and content calendar
• Come with beautiful visuals and clear details
We’ve found that editors also love a good story. Not just what the product does—but why it exists, who made it, and who it’s meant for. This is where most brands fall short... and where we shine.
Why Magazine Features Still Matter
In the age of influencers and TikTok trends, do magazines still count? Absolutely.
Here’s why:
• Print and online features boost credibility
• Magazine backlinks improve SEO
• Features are shareable, repurposable, and evergreen
• Press mentions lead to retail interest and investor confidence
A 2023 Nielsen study found that trusted editorial content influenced buying decisions 88% more than traditional advertising. That's a big deal for growing brands looking to build trust quickly.
Our PR Process (Behind the Scenes)
We don’t just send out random messages and hope for the best. We take time to build real connections, find out what editors are looking for, and send them the right kind of message. Here’s how we work with beauty brands to get results.
What We Do
Product Deep Dive
Story Development
Media List Targeting
Custom Pitch Creation
Follow-Ups & Samples
Why It Matters
We learn what makes your product unique—formula, packaging, benefits, price.
We help you craft your founder story, ingredient spotlight, or brand mission.
We pitch only to editors who actually cover your product type and audience.
We write eye-catching subject lines, personalized intros, and crisp product details.
Editors are busy—so we politely (and persistently) follow up with your samples.
We treat your brand like it's our own—because we know every feature can be a game changer.
Real Results: What PR Can Do for Your Brand
Let’s talk about impact. Here’s what one magazine feature can lead to:
• A bump in website traffic (we’ve seen 2–3x spikes within 48 hours)
• A surge in sales—especially if there's a link to purchase
• Exposure to retail buyers (we’ve had brands land in stores after one article)
• Proof that helps your brand stand out from the crowd.
And let’s not forget—when your product is featured in Glamour or Marie Claire, you can proudly say “As Seen In...” for years to come. That credibility never goes out of style.
How We Pitch Like Pros
As a seasoned Beauty Brand PR Agency, we know pitching isn’t just about sending emails. It’s about timing, tone, and trust.
Here’s what we’ve learned:
• Keep subject lines short and punchy (less than 10 words)
• Start by sharing what’s great about the product, not the full story behind it.
• Always include hi-res images and product links
• Never pitch blindly—reference the editor’s past work
• Follow up—but nicely (no one likes a pest)
We’ve built relationships with editors over the years, and we know what makes them open, read, and reply. Spoiler: It’s not a long-winded email with zero personality.
Your Next Steps with Fox Greenberg
If you’ve made it this far, you’re probably serious about getting your beauty brand into the press—and we love that energy.
Here’s what we recommend:
• Make sure your product is sample-ready and has a clear point of difference
• Have high-quality visuals and a solid story ready
• Get in touch with us for a quick chat—we’ll talk about your goals and give you honest advice.
At Fox Greenberg, we don’t just aim for visibility—we aim for credibility, connection, and results that last. That’s why brands call us the top Beauty PR Agency in NYC (even if we blush a little when they say it).
Final Thoughts
Magazine features don’t happen by accident. They happen when the right story reaches the right person at the right time.
That’s what we do. And we’re really good at it.
If you’re ready to get your brand in front of editors who matter, let’s talk. You bring the beauty—we’ll bring the buzz.
Visit us Or give us a call—we love a good beauty chat.